Activate the right voices, compliantly.
Match creators to your target accounts across LinkedIn, podcasts, newsletters, YouTube and communities. Brief, contract, disclose and pay in one audited workflow.
Buying moved to trusted people.Measurement did not follow.
Influential Partners is the attribution engine for B2B creator marketing. See which creators moved which named accounts, and send that influence into the CRM and attribution tools you already use.
Join the waitlist
Are you a creator? Join as a creator
Product screens show illustrative figures and fictional accounts.
The missing channel
Your attribution stack sees ads, email and web. It can't see the people your buyers trust.
Buyers now follow practitioners, analysts and operators more than brands. Most B2B teams already pay for that influence, then watch it vanish from every report, because no tool connects a creator's post to the account that bought.
Your attribution today What gets credit
Paid social and searchTracked
Email and nurtureTracked
Website and contentTracked
Events and webinarsTracked
Trusted creatorsInvisible
With Influential Partners Alongside your stack
Paid social and searchTracked
Email and nurtureTracked
Website and contentTracked
Events and webinarsTracked
Trusted creatorsTo account and revenue
How the engine works
From a creator's post to a closed deal.
Verify who they reach, never person-level.
Audience demographics from official platform data on paid boosts, aggregate and privacy-thresholded. Every claim graded Declared, Verified or Attributed.
Identify the accounts, not anonymous clicks.
Visits to your own domain resolve to named companies on your target list, on infrastructure you control.
Attribute every touch, across the buying committee.
Multi-touch, account-level attribution written into HubSpot, Salesforce and Pipedrive, with each committee role the creators reached.
Prove ROI per creator, the number a CFO asks for.
Budget in, attributed pipeline and revenue out, per creator, per campaign and per channel.
Activation · Q3 CFO webinar3 creators
Shortlist matched to target accounts
Briefs approved by marketing and legal
Contracts signed, disclosure added
Posts, podcast spot and newsletter live
Payouts on completion
Figures illustrative. Creators are fictional.
Verified reach · Aoife BrennanVerified
Audience actually reached, by job function
Aggregate and approximate, from official platform data. Categories below the privacy threshold are not shown.
Figures illustrative.
Identified accounts · last 14 daysYour domain
Halden Group6 visitsTarget list
Northmere Capital4 visitsTarget list
Corrib Logistics3 visitsTarget list
Ardmore Health2 visitsNot targeted
Figures illustrative. Accounts are fictional.
Opportunity · Halden Group · €60,000Synced to your CRM
1
Aoife Brennan · LinkedIn postCFO engaged · 9 Sep
45%2
Marcus Hale · podcast episodeRevOps director engaged · 15 Sep
35%3
Priya Nair · newsletter linkFP&A lead engaged · 21 Sep
20%CFORevOps directorFP&A lead3 of 5 buying committee roles reached
Figures illustrative. Account and creators are fictional.
ROI by creator · Q3 CFO webinar
€15k→€180k
Budget in, attributed pipeline out
CreatorFeePipeline
Aoife Brennan€6k€92k
Marcus Hale€5k€58k
Priya Nair€4k€30k
Figures illustrative.
Proof
One campaign, followed all the way to revenue.
Q3 CFO webinar · UK and IrelandClosed
€15k→€180k
Creator budget in, attributed pipeline out
24qualified leads
8SQLs
4opportunities
3 creators3 channels23 target accounts reached12 buying committees
Figures illustrative. A worked example, not a client result.
Works with your stack
Alongside the tools you already trust.
Influence lands as standard CRM fields, campaigns and touchpoints, so the attribution and reporting tools that read your CRM count it too. Nothing to rip out.
Channels
- Podcasts
- Newsletters
- YouTube
- Communities
CRM
- HubSpot
- Salesforce
- Pipedrive
Creator and campaign source on every lead, contact and opportunity.
Your attribution
Whatever reads your CRM, from native CRM attribution to dedicated B2B attribution platforms, sees creator touches next to every other channel.
Payouts run through Stripe.
For creators
Are you the person buyers trust? We represent you, and prove what you are worth.
Influential Partners Talent brings you briefs from brands that sell to your audience, negotiates the deal, and shows you the accounts and pipeline your work influenced.
FAQs
Frequently asked questions
What procurement, legal and RevOps ask first. Still curious? Email partners@influentialpartners.com.
How does this fit with the attribution we already have?
It sits alongside it. Your attribution tools already track ads, email and web. We add the creator channel they cannot see and write it into your CRM as standard fields and touchpoints, so your existing reports count creator influence next to every other channel.
How is this different from Passionfroot or LinkedIn Creator Marketplace?
Both help you run creator campaigns and report engagement. Neither connects that activity to named accounts, buying committees or CRM revenue. We do both: creator activation and account-level revenue attribution, in one platform.
What data do you use, and do you scrape?
We never scrape. Reach comes from official platform data on paid boosts and from evidence creators verify through the platform. It is aggregate and privacy-thresholded, so we resolve companies and roles, never named individuals.
Which CRMs and channels do you support?
HubSpot, Salesforce and Pipedrive. Creators on LinkedIn, podcasts, newsletters, YouTube and professional communities.
Do you represent creators as well as work for brands?
Yes, through Influential Partners Talent. Represented creators are always labelled, get no preference in brand shortlists, and are measured with the same method as everyone else. Brands can exclude them from any shortlist.
How do you handle GDPR and consent?
A DPA is signed before any upload, disclosure goes on every creator post, and consent records are held. We have built under GDPR from day one.
Measure the influenceyou already pay for.
Goes straight to the founders. We use your details only to reply.
TDHMBuilt in Dublin by Trevor Daly, Founding Partner, and Hugh Murphy, Co-founder and CTO.